De Boer Adds Offices, Staff
The American arm of Netherlands-based tent giant De Boer Internationaal Tentenverhuur — Atlanta-based De Boer Structures USA — has embarked on an expansion program that includes new offices and staff.
The expansion program comes in the wake of an infusion of European venture capital, according to De Boer Structures USA president Irene de Boer. While declining to specify the level of new funding, she told Special Events Magazine that the funding means “the sleeping giant has awakened.”
Brian Eaton and Doyle Minton, both formerly of United Rentals, have joined De Boer as account executives. Eaton will work out of the company's new Baltimore office and Minton out of the new Charlotte, N.C., office. Also, 11 new employees have joined the Atlanta office since March, De Boer reported.
The company has also more than doubled the size of its Atlanta warehouse space this year — to 50,000 square feet — to stock new inventory.
De Boer Structures USA
3110 Moon Station Road, Suite 200
Atlanta, GA 30144
770/792-1085
www.deboer.com
The Mirage hotel in Las Vegas opened its new Events Center in April, adding 90,000 square feet of convention space for a total of 170,000 square feet of event and meeting facility space. The Events Center can be divided to create rooms of 10,000, 30,000 or 60,000 square feet, and features multiple freight doors, loading docks, a private access road and 30-foot ceilings. The new convention space offers users floor and ceiling electrical power distribution, as well as patchable fiber and Ethernet cable — technological advances that allow the incorporation of high definition video and broadband Internet connections into corporate events, center representatives said.
The opening of the Events Center marks the culmination of a two-phase expansion project that began in 1999 with the addition of 17 new meeting rooms of varying sizes to the hotel's convention complex. Gail Fitzgerald, vice president of hotel marketing and sales for The Mirage, said that the recently added meeting rooms “provide the flexibility to accommodate the numerous small groups that are a major component of our business mix.” The main Events Center building is ideal for the trade show and convention market, she added.
The Mirage
3400 Las Vegas Blvd. South
Las Vegas, NV 89109
702/791-7111
www.mirage.com
Binghamton, N.Y.-based Eureka! Tents has entered a marketing partnership with TimeSaver Software of Tustin, Calif., to offer TimeSaver's Room Viewer program to Eureka customers. Room Viewer allows event planners to generate layouts and diagrams, then automatically places centerpoles and sidepoles where necessary. Eureka! Tents, P.O. Box 966, Binghamton, NY 13902-0966, 800/235-2607, 607/779-2200, www.eurekatents.com.
Traverse City, Mich.-based BannerGalaxy.com and Cleveland-based Party411.com have formed a marketing alliance to cross-promote products and services. Sign-customization site BannerGalaxy.com now will link users to Party411.com for event planning help, while Party411.com users will be able to customize BannerGalaxy.com banners and signs for their special events. BannerGalaxy.com, www.bannergalaxy.com; Party411.com, www.party411.com.
Air Dimensional Design, based in Van Nuys, Calif., has received a U.S. patent for its invention and development of Dynamic Inflatable technology. AirDD launched its first fan-propelled, multiple-limbed Dynamic Inflatable at the closing ceremonies of the 1996 Olympic Games in Atlanta. Air Dimensional Design, 14141 Covello St., Bldg. 1, Van Nuys, CA 91405, 818/988-9901, www.airdd.com
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