The Special Event 2015 Debuts in Anaheim, Calif.

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The Special Event celebrates its 30th anniversary

The original event expo, which got its start back in 1985, celebrates 30 years. The Anaheim [Calif.] Marriott serves as host hotel.

Food truck festival

On Day 1, guests enjoy a food truck festival in front of the Anaheim Convention Center.

Spotlight Event

The Spotlight Event--dubbed "Get Your Tweet On"-- features the quartet Aria from About Entertainment. The event, chaired by Rayce PR, was held at the Sheraton Park Hotel.

Cara Kleinhaut

Spotlight speaker Cara Kleinhaut of Caravents explains how to harness social media at events to convey the client's message.

Showing the ROI of events

Kleinhaut urged attendees to create moments at their events that are "Instagrammable." This means, she said, designing events that make the most of photogenic, small scenes that are well-lit, clear and colorful. Influential bloggers can yield millions of impressions, proving the return on investment for special events.

Opening Night Party double halfpipe

The Opening Night Party, held at the Garden Walk, features a double halfpipe.

Shan the Candy Man

Wanda Wynn appreciates the artistry of Shan the Candy Man, represented by Bollotta Entertainment.

Champagne Creative Group

Raise your glass to a pretty lady in a champagne glass, courtesy Champagne Creative Group.

Step-and-repeat

You haven't been to Southern California until you've posed at a step-and-repeat, here at the Opening Night Party. The show continues tomorrow with the Opening General Session, Event Design Galleries, Wedding Event and SEARCH fundraiser.

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