Education Sessions, SEARCH Event Highlight ISES Eventworld 2009

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In the standing-room-only "Top Technology Trends Transforming the Meetings and Special Events Industries" session, tech expert Corbin Ball, CMP, explains how technology creates bottom-up, versus old top-down, marketing. As a result, event organizers can and should use social media to drive attendance.

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In the session "Business Butterflies: The Working Benefits of Social Networking," Lara McCulloch-Carter (left) of Regal Tent Productions urges attendees not to post their every inner thought online. Showing a billboard with the Regal logo reading, "I just ate a hamburger," she said, "If you wouldn't put it on a billboard with your logo, then don't Tweet it."

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Paul Salinger, senior director of event production and creative strategy at Oracle, puts the social networking session online

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Gordon Thompson, partner in DMC Cappa & Graham, listed critical steps to create successful corporate events: know the true objective, make an impression, add "multipliers" (elements that boost impact), and offer an exciting experience.

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Oprah impersonator Carol and drag empress Lady Bunny share the stage at Friday's session "Happy Hour with Steve Kemble", offering business tips and decor trends.

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Steve Kemble accepts accolades from "President Barack" while "Secret Service" agents look on.

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The Galleria at the San Francisco Design Center serves as the dramatic multilevel venue for "In SEARCH of the Perfect Pairing," the annual SEARCH fundraiser, hosted this year by the ISES Napa-Sonoma and Northern California. The event including wine tastings, food, entertainment and an auction.

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Dancers do a pas de deux with snakes at the SEARCH event.

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