Refining the Unspoken: Body Language Exercises Every Salesperson Should Know
7 tips for improving sales through demeanor
December 27, 2024
Body language plays a pivotal role in sales, often conveying more than words alone. In fact, studies suggest that over half of communication is nonverbal, meaning your posture, gestures, facial expressions, and eye contact can make or break a sales interaction. While what you say is important, how you say it—through your body language—can have an even bigger impact on whether a potential client trusts, engages with, and ultimately buys from you.
Salespeople can practice several exercises to become more aware of body language and improve their nonverbal communication skills. Here are some effective exercises:
Mirror practice
Role-playing
Video recording
Active listening practice
Emotion identification
Mirror neurons and rapport-building
Facial expression awareness
Feedback from colleagues or clients