Refining the Unspoken: Body Language Exercises Every Salesperson Should Know

7 tips for improving sales through demeanor

Catersource

December 27, 2024

1 Min Read
silhouette

Body language plays a pivotal role in sales, often conveying more than words alone. In fact, studies suggest that over half of communication is nonverbal, meaning your posture, gestures, facial expressions, and eye contact can make or break a sales interaction. While what you say is important, how you say it—through your body language—can have an even bigger impact on whether a potential client trusts, engages with, and ultimately buys from you. 
Salespeople can practice several exercises to become more aware of body language and improve their nonverbal communication skills. Here are some effective exercises: 

  1. Mirror practice

  2. Role-playing

  3. Video recording

  4. Active listening practice

  5. Emotion identification

  6. Mirror neurons and rapport-building

  7. Facial expression awareness

  8. Feedback from colleagues or clients

Learn more about each of these exercises in the full article from Catersource.

About the Author

Catersource

Catersource includes an annual conference, tradeshow and magazine, online presence, e-newsletters, the Art of Catering Food conference, and Leading Caterers of America Executive Summit. Click here for conference information. Click here to sign up for any of our free e-news products or the quarterly issue of Catersource magazine.

Subscribe and receive the latest insights & essential content in the special events industry.
Yes, it's completely free