If you’re well-versed in the marketing sphere, you may be familiar with the term "surprise and delight." Essentially, the key to creative branding is to treat clients with good surprises--anything that will light up their day and make them smile...
Building a successful e-commerce site isn’t simply about aesthetic appeal (although that's certainly an important factor). Whether you’re solely selling products online or it’s simply a branch of your overall event service portfolio, an e-commerc...
Though I am a woman of many ideas, I am motivated by action. However, action devoid of strategy is only chaos. While there is constant motion in chaos, chaos brings madness and not change. This metaphor relates to the ongoing conversation: how to...
No matter how much time is invested with a client, we have to face the fact that sometimes they cancel.
Engaged couples bre...
In the event industry, standing out from competition can help make or break your business.
While improving client service...
