For the record: This article focuses on events in which a band is responsible for providing its own sound system for up to 500 guests. And that scenario looks something like this: As the event begins, the band starts playing and the guests ent...

Oh boy … this is a tough one. I wish I could say this type of thing does not happen in the event industry but alas, poor Yorick, it does. How do you handle those horrible, negative, soul-sucking experiences?  How do you react in the moment?  How ...

As an encore to Susan Cuadrado’s article “Break the Cake” from the May/June 2015 issue of Special Events magazine, I’d like to share some insight about two particular traditions and present day trends in Brazil weddings. This past July, I atte...

Anyone who has created a proposal and pitched it to a potential client has struggled with the consumer mind-set.  That’s what I call it.  It’s the idea that people compare costs of professional services with what they can buy themselves as a c...