The concept of branding elicits thoughts of logos, websites and marketing brochures. But in this day and age, it’s imperative to think beyond your event company’s initial “look” to understand that branding also focuses on how you make your client...
Despite the crucial role of technology in the Middle East (the audience is fascinated by the new new thing!), the real value the meetings and events industry has become more and more apparent: bringing people together and enabling social int...
No matter the industry, live events are a great opportunity for brands to reach consumers. With the right type of real-time, relevant content and the power of a shared experience, brands can leverage live events to drive consumer engagement. Howe...
Corporate entertainment – the face of which is the annual company holiday party – has changed over the years. Once an occasion...
