Let’s face it: Entertainment is the single most important element of any party. Entertainment production begins from the very first moment a guest enters the room and carries throughout the entire party ‘till the very end, leaving a lasting impre...

Tweet me! Like us! Follow us! Tag our clever hashtag! As marketers and event planners, we are populating our event promotions and collateral with various social media buttons and calls to action. But what value does this bring? How is it measured...

A rental expert--who asks to remain anonymous--shares his unique tips for disposing of party rental inventory. Not all the people you think want your stuff--want your stuff! I spent the past year disposing of over 15-plus years of old and date...

As I approach my mid-forties, I have been pondering recently on the purpose of my life--why am I here, where am I headed, what have I accomplished, how do I know if I even have a purpose? Unlike most, I haven’t followed the path of marriage and p...