As social media adoption grows at a rapid rate, businesses have flocked to social media platforms to advertise their events, track potential attendees and improve their overall reach.  But, there hasn’t been a way to really capture and capitalize...

Technorati’s latest Digital Influence Report showed that “consumers are turning to blogs when looking to make a purchase.” In fact, 31 percent of consumers say the personal blogs they read influence their purchasing decisions--ranking higher th...

Sam Trego, president and executive producer of San Diego-based Imagination Entertainment, shares his take on the hottest acts and the ongoing importance of event entertainment. What acts are the hottest for events? What we are finding that the m...

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