After 40 years as the CEO of my own catering and events firm, I’ve had great company culture…and lousy culture too. It’s never an easy road.

Google Analytics is the most powerful platform for gaining insights regarding how well your website converts traffic into inquiries. It allows you to maximize your presence on all of your channels.

Potential clients see the professional photos and read the promising value propositions, but without a strong differentiator, marketing messages all start to blur together when things get repetitive

Inevitably, the idea of adding rentals to your offerings becomes a part of the discussion, but let’s dig into this option a little further.