It’s an ongoing refrain, and it’s getting louder. Timelines for live meeting production and associated budgets are shrinking. And the pressure is still on to deliver on desired outcomes. You need to create experiences that impact...
This past holiday season led one of my team members into her first predicament of customer service versus client management. When was it okay for her to be a “yes” person, and when was it better for her to be a “yes, and...” person? It is a valid...
Every brand has a story to tell, and brand experiences are the best way to bring them to life. More than any other form of communication, they give brands the opportunity to craft a more enriching, intimate expression of their values.
The chal...
After growing and nurturing your business from the ground up, it’s understandable if you feel wary about expanding and bringing on more people. Your brand is personal–your brand is you. But, rather than fearing a loss of identity, there are a num...
