If you’re well-versed in the marketing sphere, you may be familiar with the term "surprise and delight." Essentially, the key to creative branding is to treat clients with good surprises--anything that will light up their day and make them smile...
Building a successful e-commerce site isn’t simply about aesthetic appeal (although that's certainly an important factor). Whether you’re solely selling products online or it’s simply a branch of your overall event service portfolio, an e-commerc...
Though I am a woman of many ideas, I am motivated by action. However, action devoid of strategy is only chaos. While there is constant motion in chaos, chaos brings madness and not change. This metaphor relates to the ongoing conversation: how to...
No matter how much time is invested with a client, we have to face the fact that sometimes they cancel.
Engaged couples break up, companies go through unexpected changes, and other obstacles can get in the way of any well-planned time line. Fo...
In the event industry, standing out from competition can help make or break your business.
While improving client service, staying on top of the latest trends, and investing in marketing your brand are important help you grow your business, if...
Just when it seems that event professionals have pulled the profession out of the "party planner" pit, we slide back.
The charity Wounded Warrior Project—which has the mission of helping injured U.S. veterans—has been dragged through the mud f...
No matter the venue, event lighting is crucial when it comes to setting the mood for your client’s soiree, so it’s important to use what best fits the requirements of the space.
WHEN YOU ARE LIGHTING INDOORS ...
Consider indoor venues a bl...
