Oh boy … this is a tough one. I wish I could say this type of thing does not happen in the event industry but alas, poor Yorick, it does. How do you handle those horrible, negative, soul-sucking experiences? How do you react in the moment? How ...
As an encore to Susan Cuadrado’s article “Break the Cake” from the May/June 2015 issue of Special Events magazine, I’d like to share some insight about two particular traditions and present day trends in Brazil weddings.
This past July, I atte...
Anyone who has created a proposal and pitched it to a potential client has struggled with the consumer mind-set.
That’s what I call it. It’s the idea that people compare costs of professional services with what they can buy themselves as a c...
Today, wearable technology is built and incorporated into most of what we do--whether it’s through items of clothing or accessories that can be worn comfortably. However, with technology progressing at a rapid speed, these wearables can now...
An event is only as strong as its vendor team. If you are looking to create successful and seamless events, smart organization and keen awareness are key to success. However, efficiency is another hugely important aspect of your event business th...
The concept of branding elicits thoughts of logos, websites and marketing brochures. But in this day and age, it’s imperative to think beyond your event company’s initial “look” to understand that branding also focuses on how you make your client...
Despite the crucial role of technology in the Middle East (the audience is fascinated by the new new thing!), the real value the meetings and events industry has become more and more apparent: bringing people together and enabling social int...
