No matter the industry, live events are a great opportunity for brands to reach consumers. With the right type of real-time, relevant content and the power of a shared experience, brands can leverage live events to drive consumer engagement. Howe...
Corporate entertainment – the face of which is the annual company holiday party – has changed over the years. Once an occasion for employees to gather around the punch bowl to celebrate the winter holidays and a year of hard work, holiday parties...
Product-based event businesses have just one chance to make a great first impression online. Consumers today are savvy, with extremely high expectations of their shopping experiences on the Internet. They can detect a professional effort over an ...
Did you know that engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter? As social media usage continues to grow during meetings and events, we wanted to share the top 15 hotel properties with an Insta-worthy ...
Let’s face it: Entertainment is the single most important element of any party. Entertainment production begins from the very first moment a guest enters the room and carries throughout the entire party ‘till the very end, leaving a lasting impre...
Tweet me! Like us! Follow us! Tag our clever hashtag! As marketers and event planners, we are populating our event promotions and collateral with various social media buttons and calls to action. But what value does this bring? How is it measured...
A rental expert--who asks to remain anonymous--shares his unique tips for disposing of party rental inventory. Not all the people you think want your stuff--want your stuff!
I spent the past year disposing of over 15-plus years of old and date...
