Panorama City, Calif.-based CREATIVE TECHNOLOGY has relocated its corporate headquarters to a larger facility. The new office is at 14000 Arminta St., Panorama City, CA 91402. For more information, call 818/779-2400 or visit www.ctus.com. Mont...

It is probably safe to say everyone in the rental business has experienced a business situation that involved discounting. If our competitors do it, we rail about how destructive tactical discounting is and how it destroys value; we also wonder w...

By all accounts, David Casteel wasn't supposed to have a career in catering. “I vowed I would never work in the foodservice industry,” he says. “I'd had enough growing up.” Casteel is the child of bakery-owner parents, who moonlighted doing small...

Sexy sells. When tasked with planning a profitable 15th annual Daffodil Ball fundraiser in a tough economy, Alison Silcoff of Montreal-based Alison Silcoff Events knew she had to attract men — Canada's usual corporate donation decision-makers, sh...

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It's the last day of 2008--a year that many will be glad to see come to an end. But along with bad news--the economic free fall, the public backlash against supposedly "extravagant" corporate events (notably involving AIG)--the year also brought ...

Going green saves green Not only do eco-friendly event elements go over big with attendees, they really do save money. According to a new white paper developed by Meeting Strategies Worldwide, a Portland, Ore.–based meeting planning company, redu...

"Show me the money" is no longer the event host's call, as the sour economy makes lavish events obsolete. Today, "save me the money" is the event professional's new mantra. For Claire Stroope, senior manager of global meeting services for Rockli...