One difficult venue, two consecutive nights, a thousand-plus tough-to-please guests. What's a production company to do? In the case of Laguna Niguel, Calif.-based Elite Productions, tasked with creating two events for client Roth Capital Partners...
The Place: Sofitel Los Angeles
The Scoop: After a $40 million overhaul, the sleek Sofitel reopened in 2006 and has been making a splash on the event scene ever since with its 22,000 square feet of luxurious meeting and event space, sumptuous Le ...
Orders are flowing in, inventory is flowing out, but you have to ask yourself, “Am I making any money?” Three rental experts tackled this question at the seminar “Job Costing: Pricing an Event from Start to Finish,” offered during the American Re...