While raising cash is the ultimate goal of any charity event, New York-based Metropolitan Events' Shelly Taggar says her client had an objective of his own. “For Scott,” she explains, “the main thing is this is not a regular event — this is a par...

Before Troy, Mich.-based Optics produced the January 2006 Super Bowl XL opening ceremony in Detroit, the Optics team had to pitch it. Steven P. Simmons, CMP, president and CEO of Optics — which specializes in designing business theater and learni...

Marketing matters, but it's not easy. If it were, then businesses would “all make huge profits quickly and retire early,” says Steve Kohn, president of Miller's Rentals and Sales in Edison, N.J. Here, Special Events Magazine highlights two comple...

Los Angeles-based Classic Party Rentals, the biggest event rental company in the U.S., announced today that it has acquired all five party rental outlets owned by 523 Capital of San Francisco. 523 Capital itself bought the outlets over the course...

Though the three-month writers' strike threatened to freeze out Oscar festivities, the parties resolved their issues and the parties went on Sunday night. The biggest--the 80th annual Academy Awards Governors Ball--took over the Kodak Theatre in...

Green tech Is technology helping your events go green? Maybe you use podcasts instead of paper reports, or ... ? We'd love to hear from you for an upcoming feature; please contact us with your clever ways to use tech to go green by clicking here...

As he crisscrosses the U.S. on the campaign trail, Democratic presidential hopeful Sen. Barack Obama is filling up arenas and halls like no candidate in recent history. This month, campaign stops in Minneapolis; Hartford, Conn., Seattle and Virgi...

Although special events are often painted as nothing more than frivolous fun--sometimes with a little fundraising thrown in--a growing number of hosts are creating events where the guests work hard to do good. For example, Sherman Oaks, Calif.-ba...