The Mercedes-Benz exhibit at the North American International Auto Show, held in Detroit in January, got a chilly reception. And that's just what the design team at automaker DaimlerChrysler wanted. Brainstorming on how to salute the 100th anniv...

Buzz. It's what every marketing event pro craves and what every marketing event does its very best to generate. Double that for a beta launch preview of a third-in-a-trilogy video game with a huge following. But what happens when the pre-party bu...

There's a first time for everything. And Lucky Morimoto, president of Tokyo-based Event Services, sensed it was time for Asia's first event rental showroom, which opened its doors in May. Morimoto, one of only two ISES members in Japan, has been ...

Edward Gala may have spent the entire 13 years of his corporate career at Xerox Corp., but that doesn't mean he has always served the same firm. With the Stamford, Conn.-based company's widely publicized ups and downs — an SEC investigation in 20...

Polymers, plastics, laminates, oh my! The materials that go into modern dance floors make them more portable, durable and user-friendly than ever before. But which floor is right for your event? The industry's top floor-makers weigh in. THIN IS ...

Festivals bring crowds — and sometimes the more focused the festival, the better. Take onions, tomatoes, garlic or bourbon, mix them into a slew of activities, and you have an event rich with enthusiastic attendees. FRUITS OF LABOR A gardener's...

A wedding calls for floral, fine food and a fabulous white dress, but bright lights bring more personality to the party. It's only in the past few years that wedding clients have come to see the power of brilliant lighting, says Ira Levy of New Y...

EXPERIENCE MUSIC PROJECT and SCIENCE FICTION MUSEUM AND HALL OF FAME ...