Events tend to have a life of their own. Sometimes they develop from a small, intimate gathering into a large, elaborate event. Clients often begin with one idea, but with vendor input, it transforms into an entirely different concept...
Members of the media see plenty of new products debut. It takes a new take on press previews to awe an audience that's been there and done that before. Read on to see how interactive environments make events worthwhile for the media.
ART'S ALIVE...
