In the old days, event games were strictly kid stuff. As Stacey Paul Barabe, CSEP, director of sales for Orlando, Fla.-based Event Mall, puts it, “Before, you would show up with a dart game and a pop-a-shot and call it an ‘event.’” Now, games app...
TWO 3,200-guest receptions, one sit-down dinner of the same size and a raft of specialty bars, stations, passed hors d'oeuvre and cocktails — sounds like an elaborate fête for an opulent monarch. But this week of king-size events observed the 75t...
WHEN you make a big announcement, you need a big stage. Imagination USA provided just such a setting for client Ford Motor Co. at Ford's new-model introduction meeting, held July 31 through Aug. 11 in Las Vegas. This year's event marked the first...