SHARON Siegel's event design and production career has been a path marked by many milestones. But none, she notes, was as significant as her 1996 buyout of her former business partner's share of Miami-based DMC and corporate event firm Deco Produ...

“BE bold,” advises vice president of operations Mary Kerr of Paterson, N.J.-based Tablecloth Co. She touts vibrant colors such as lime green, hot pink and saffron as top choices for linen. The “Istanbul” line from Tablecloth Co. satisfies popular...

HE'S had his job as vice president for Olympic marketing at SportsMark Management Group — the Larkspur, Calif.-based corporate hospitality, event management and sports-marketing company — only since January. But Allen Brooks, an accomplished athl...

WITH their longevity, civic spirit and allure for attendees, city fairs and festivals offer many attractions to organizations seeking exposure. But mere wows and crowds are not incentive enough in today's results-oriented sponsorship market. That...

I started my company two years ago. Back then, “headquarters” was in my basement and “staff” consisted of any friends or family I could persuade to work with me on the weekends. Back then, I was 21. Now my business has grown to a staff of three...

The “Rock Star” program, offered at the upscale Rock Resorts chain, provides experts from specific fields to share their knowledge with a group. For example, the Lodge and Spa at Cordillera, in Edwards, Colo., employs a snowshoeing expert to guid...

IF it looks like a theme event and sounds like a theme event, then it must be a theme event. But if it tastes like a theme event, too, then it's a special event indeed. In this month's “Food for Fêtes,” off-premise caterers talk theme cuisine — w...

IF it looks like a theme event and sounds like a theme event, then it must be a theme event. But if it tastes like a theme event, too, then it's a special event indeed. In this month's “Food for Fêtes,” off-premise caterers talk theme cuisine — w...

THE dazzle of high-tech? Or the warmth of high-touch? When it comes to making show spectators bond with a brand, both strategies succeed. These case studies show five intriguing approaches to exhibit interactivity. GOT GAME? Electronic Entertai...