Joe Valente has a big job handling big events. As general manager of DC Rental in Arlington, Va., he oversees a $13 million operation that serves some 6,500 events a year, including U.S. presidential inaugural balls, big-time sporting events and ...
As everybody in our business knows, special events have special power to influence people. And a study released by Jack Morton Worldwide last month shows just how powerful events as experiential marketing tools can be. Among the study's key find...
Last week, hotel labor union Unite Here launched the "Informed Meetings Exchange," or Inmex, a Web site designed to give meeting planners up-to-date information on labor disputes at hotels. Inmex has already signed up more than 100 organizations...