“The Event Marketing Handbook: Beyond Logistics and Planning,” available this month from Kaplan Publishing, presents ideas that event pros can use to help clients develop events that improve brand recognition, generate sales leads and maximize RO...
Do you have an event-related question but don't know where to turn for an answer? Beginning next month, we will feature a new section in Confetti — “Ask the Expert.” Whether it's a catering conundrum or you're stumped over staffing, e-mail your...
FOR a branding event to launch the new packaging of upscale Canadian department store Holt Renfrew, Toronto-based event designer Nicholas Pinney wanted to incorporate into the decor a large chandelier inspired by a lighting fixture in his home. T...