The role of event marketing continues to grow, according to EventView '05, the fourth annual study of face-to-face marketing trends from the MPI Foundation and George P. Johnson Co. A total of 96 percent of corporate marketing executives in Nort...

FROM his start as a meeting planner in the automotive industry, David Dvorak, CMP, has moved into the hotel business in big way. As vice president of catering and convention services for White Plains, N.Y.-based Starwood Hotels & Resorts, his dep...

THE Grammys, the Emmys, the Oscars: Three-hour-plus awards shows have become the norm, not to mention a running joke among hosts. But when Monroe, La.-based marketing and sales organization The United Group wanted to cut the three-hour running ti...