SURE, THE TASK of heading catering and events for a major university has its perks. There's the steady stream of campus clients clamoring for service, plus the range of ready venues, both on campus and university-owned. But the blessing is a mixed...
WHEN BUYING A car, customers buy far more than four wheels — they also buy an image. And when shifting markets demand a shift in that image, special events are in the driver's seat.
SELLING THE SIZZLE
The rock-solid image of safety represented ...
RENTAL COMPANIES ARE making big news with e-mail newsletters — a cost-effective way to get news to clients quickly...
IN-HOUSE MEETING planners be warned: If your internal auditing department hasn't yet taken an interest in your meeting spend documentation, it's only a matter of time. That's because section 404 of the Sarbanes-Oxley Act — a bill enacted in 2002...
EVERYONE LOVES TO get gifts, and event guests are no exception. It's not just pricey presents that make an impression, either. Whether costly or cheap, well-chosen gifts and favors personalize special events while creating cherished keepsakes for...
ALTHOUGH IT BEATS the alternative, nobody enjoys growing old. But why not face the inevitable with a sense of humor? That idea inspired a 2004 Gala Award-winning “retirement home” themed event for a “fake” 65th birthday celebration, notes Cheryl ...
Mardi Gras—the annual “Fat Tuesday” bacchanal in New Orleans ushering in the austere Lenten season—was a bit thin for some event planners this year, as the early Feb. 8 date and conflict with mega-event the Super Bowl--in Jacksonville, Fla., on...
The leaders of party and event rental companies told Special Events Magazine that they are optimistic about the business they are booking for 2005. The magazine spoke with operators from throughout the world at the American Rental Association’s...
