For event planners looking to boost business or branch out on their own, “Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge,” by veteran event planner Judy Allen, offers advice on standing out in the...
In the market for elegant decor products for fall? The new Autumn Living line from Panorama City, Calif.-based Zodak highlights colors and textures that evoke the beauty of the season's foliage. The company's collection includes stylish candle...
NEARLY THREE DECADES in event rental have taught Tom Brown a thing or two about how to sustain success. First off, when a good opportunity presents itself to you, take it...
YOU DON'T ASK for cola when you're thirsty; you ask for “Coke” or “Pepsi.” Do you want coffee or “Starbucks”? Would a plain shirt or one with your favorite sports team logo be more memorable...