NOBODY MAJORS IN “party rental.” Party rental pros either are born into the business, or — often to their own surprise — wind up there after trying other careers that just never offered enough excitement. Here is what eight industry leaders did in...
Great weather and picturesque local lakes are scheduled for display this summer in Minneapolis, home of the 2003 ISES Conference for Professional Development, Aug. 9-12. But great scenery is far from CPD's only draw, says conference co-chair Nancy...
Although it's important not to ignore cultural and economic subtleties, trends can be defined in a simple way as changes in a situation or in the way people behave. Current business trends include globalization and cost pressures, which affect...
A CHANGING WORLD demands changes in corporate events. Here, the executive vice president/development for powerhouse event and communications agency PGI outlines the new event essentials...
MICHELE REDROW MAY have left the business of shopping center marketing to settle down to marriage and motherhood in the early '90s. But the switch to a stay-at-home life didn't last long. From the time she made the decision to leave her in-house...
The judgment is in: Winning a Gala takes smart prose, great visuals and, of course, an exemplary event. This month's Web-exclusive feature, “Enter to Win,” mines feedback from Gala Awards judges for invaluable entry advice. In the feature —...
