What relationship demands the patience of a good spouse, the creativity of an artist, the financial savvy of a CFO and, sometimes, the insight of a mind-reader? It's the partnership between corporate event professionals and the independents they...
You've filled out your forms, expounded on your event, bulked up your binder and signed your check. You've sent your work off to join hundreds of others in competition for the coveted prize. So what happens to your entry once it lands in the judg...
How do you impress the guest who is used to the best? Event producer Cheryl Fish answered that question with the Commedia dell'Arte Festival she designed as the welcome reception for the Bass Hotels & Resorts Global Investors Conference at the...
If you ever have wondered how to work with journalists, keep this thought in mind: Their first reaction to any glowing report will be, “Oh, yeah? Prove it.” ...
Marketing experts Mark Curran and Melody Leeds discuss how to harness the marketing power of events
PR powerhouse Ogilvy Public Relations Worldwide, headquartered in New York, relies on special events to communicate marketing messages. Here, Ma...
In November, the American Rental Association launched the Certified Event Rental Professional program. ARA developed the program in response to what association director of education Maureen Conway, Ph.D., calls “an industry cry” to educate and...
