Kathy Whalen puts floral in its place: at the center of event design She may have started her career providing floral for fashionable events, but Kathy Whalen soon discovered she wasn't satisfied with a focus on flowers alone. Her Basking Ridge...
For its 20th anniversary, which takes place next year, Special Events Magazine is working on a retrospective of companies and professionals who have been around for 20 years. Do you qualify? Contact Special Events Magazine editor Lisa Hurley via e...
The name Special Events Magazine has great significance in the special event industry, and we're not about to change it. But we are changing an aspect of our parent company's name. No longer are we part of the Intertec Publishing subsidiary of...
WHAT MAKES A SPECIAL EFFECT “SPECIAL?” Successful effects have less to do with making the loudest noise or using the brightest colors than you might think. While modern equipment and expertise mean that flashy effects are more over the top than...
EVENT COMPANIES THAT hitched their wagons to the fast-rising dot-com stars of the late '90s, only to discover them crashing like meteors soon after, at least learned an important lesson: It's folly to put all your eggs into one basket when it...
THEME TIME ELABORATELY THEMED SOCIAL events and clients who can afford them are in no short supply for Robert Frungillo, president of Frungillo Catering Design in Montclair, N.J. Frungillo, whose company has been staging events at local mansions...
IT WASN'T JUST FORMER students who joined forces for Duke University's April 21 Alumni Reunion Gala. The Catering Co., based in Chapel Hill, N.C., got into the “getting together” act by bringing on another local caterer to lend a hand in producing...
FIRST IMPRESSIONS count, and for party rental operators, that means making your mark with your showroom. To reap maximum rewards from your showroom, it should be a place where careful planning, creativity and showmanship blend to encourage your...
