Natasha Garber

BOTTOMS UP The Big Event: Budweiser National Sampling Initiative The Message, Start to Finish: For Budweiser’s 21-day cross-country campaign, beer behemoth Anheuser-Busch tapped St. Louis-based Switch to deliver th...

Today’s best theme decor engages guests’ senses—all of them.

Today's best theme decor engages guests' senses — all of them.

Kids' party pros reveal what's hot with young guests, from tots to 'tweens to teens

Incentives? Consumer events? Big weddings? Event pros in Houston, Chicago, L.A. and New York tell us where event demand is spiking—and slacking—in 2012.

What kinds of events are most likely to drive business in 2012? Experts in four major markets track the trends.

Unusual color combos, ingenious use of unlikely materials, tributes to bygone eras — centerpiece designers are putting it all on the table.

From vintage pastoral pleasures to modern eco elements, there's universal appeal in rustic elegance.