How Business and Life Coaches Can Boost Your Career and Life

Business and life coaches are great helpers in strategic business planning and taking control of your busy life.

Aleya Harris, Owner

July 7, 2021

5 Min Read
Aleya Harris - 1109_DAMORE_AHFM_200908-Edit-2_pp.jpg

From growing your company to balancing your personal affairs, you have a lot to juggle as a business owner in the wedding and events planning industry. Unfortunately, it doesn't take long before the balancing act becomes tiresome and, at times like it's too much to handle.  

Of course, we all need to take time to rest and recharge. Still, while you're waiting to put in time for your vacation getaway or personal day, you can implement several effective techniques to manage your laundry list of tasks and responsibilities.  

Setting goals and achieving business success is easier said than done, and the task gets even more difficult as you try to maintain a healthy personal life. Fortunately, you don't have to go at it alone. Business and life coaches are great helpers in strategic business planning and taking control of your busy life.  

However, the success of your coaching journey depends greatly on who you select to lead the way. If you choose the right coach, they can help you make major changes in your life. 

Business vs. life coach: What's the difference, and what do they do?  

Before you start searching for a coach, it's essential to know the differences between a business and life coach so you have a better understanding of what you might need.  

In a nutshell, a business coach helps entrepreneurs and business owners manage and build successful companies. Along the way, they offer advice and guidance on how to set goals, clarify one's vision and address specific issues. Whether you need help building a marketing plan or figuring out the right messaging for your company, a business coach will help you achieve fulfillment in your business career.  

On the flip side, a life coach is there to help with your personal affairs. They also want you to achieve fulfillment, but from a holistic perspective that impacts your life as a whole. They are good at guiding clients in setting personal goals, developing healthy habits, and even learning how to control their emotions.  

What are the Benefits?  

Whether you decide to hire a business coach, life coach, or both, they can help inspire positive change in several ways. 

They help you figure out why you're stuck. 

If you feel stagnant in your business or life, a trained coach can help you develop a plan or adopt behaviors that will get you back on track. For instance, they can walk you through mindset issues that are blocking your success.  

They also hold you accountable. If you are determined to change your actions and rid yourself of toxic thought processes, a coach will ensure you stay on the right path. In addition, they help you keep things in perspective and identify what's truly important in your business and your personal life.  

They walk you through a pathway to success. 

To achieve success, you need a plan of how to get there. Making that plan isn't always easy, and that's where a trained coach comes in. They can help you set goals and checkpoints to help you visualize success. They will let you know if you are doing things right or if you need to go back to the drawing board during the process.  

Plus, your coaches are there for encouragement! If you happen to struggle along the way, you'll have a trusted aide cheering you on so you can reach your goals and, ultimately, higher levels of success.  

They teach you how to balance your personal and business life. 

Either coach can assist in this area. Being a business owner requires a lot of energy, dedication, time, and brainpower. But, on the same token, we are all human and need time to address the things we want and need to do outside of the office. Unfortunately, it's not easy to balance the two, so one usually gets more attention than the other.  

A good coach can walk you through how to divide your time equally between the two, even if that means making some sacrifices along the way. For instance, if things are busy at work, you may feel the urge to put in long hours, but a coach will encourage you to take some time to rest, indulge in an activity you enjoy, and spend time with loved ones. On the other hand, if you're prone to spending more time doing personal things, a coach can also encourage you to prioritize your work tasks. 

How to choose the right coach? 

First and foremost, ensure any potential coach is trained before signing anything. Then, ask about their certifications, experience, and education.  

Then, determine if their coaching style fits and works for you. For example, some coaches are more supportive, while others are stricter — what works for others may not work for you. Finally, get a feel for the kind of methods they use by asking about certified materials, worksheets, programs, and other activities.  

Finally, set up a consultation with them to discuss your needs and learn more about how they can uniquely help you. You can ask about coaching rates, process, expected outcomes, and other factors that can help you determine if it's the right coach for you. 

A business and life coach can help you reclaim control of your career and personal life, but it's important to remember that you need a certain level of personal motivation to make things happen in your life. Coaches are here to support, not to do it for you. In many cases, that's all it takes: a kind voice telling you to keep pushing forward and a gentle hand to help you put the pieces together in a way that works for you. 

About the Author

Aleya Harris

Owner, Flourish Marketing

Aleya Harris, an award-winning marketer and former chef and catering company owner, is the owner of Flourish Marketing, an agency that provides marketing education, strategy and tools to help wedding, catering and event professionals get and keep a consistent stream of clients. She is the current marketing committee chair for NACE and a top speaker at conferences and events including The Special Event and Catersource.

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