For this event, the Consulate General of the Netherlands in New York invited Collective Paper Aesthetics to animate the plaza by presenting hands-on design experience to all.

"Make America ♥ Again" provided a blank canvas for visitors and passersby to create their own architectural/urban models.

The project celebrated design through shifting the interdisciplinary participatory place-making process from the studio to the street, from the professionals to the citizens. Everyone can be a designer.

Putting the project at one of the world's busiest pedestrian areas was a success. Tourists visiting the city from all over the world, families on their way to and out of the theater, design lovers, and those who never heard about the project before enjoyed the constructive activity on the grass lawn.

Collective Paper Aesthetics is a Rotterdam-based studio headed by artist Noa Haim.

A close-up.

The creative team included Ilene Shaw of Shaw & Co. Productions; Harry Allen served as creative director.

The project was funded by the Consulate General of the Netherlands in New York and Stimuleringsfonds Creatieve Industrie.

Grass lawn was provided by Anastasia Phillips, owner, SYNLawn New York. 

Volunteers came from New York School of Interior Design, Parsons School of Design, City College of New York, The Pingry School and IN-Tech Academy.