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Skincare Night Market a Glowing Success
Vegan skincare Glow Recipe hosts a two-day pop up to celebrate anniversary
December 19, 2024
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Vegan skincare company Glow Recipe collaborated with Sephora and creative agency and experiential marketing firm MKG to produce a popup to celebrate their 10th anniversary. The pop up, which took place both in LA in October and NYC in November, was modeled after the popular Korean Night Market trend, and offered a variety of activities and products:
First look at an unreleased product (exclusive to press)
Limited-edition discontinued products making a comeback
Interactive photo moments in a neon-lit setting
Korean snacks and exclusive merch
One-on-one skincare consultations
Neon-clad Night Market entry arch perfect for snapping photos before entering the event
Vending machine filled with Glow Recipe products
Interactive timeline booth where guests can explore Glow Recipe’s 10-year history
Shop where beloved, discontinued products will be on offer
Opportunity for guests to curate their own kits made up of Glow Recipe products
Exclusive Glow Recipe Night Market merchandise shop
Themed photo booth
Snack bars stocked with Korean treats
Additional kiosks with surprise-and-delight moments to inspire guests to learn about skincare products, capture content, and more!
The event was well attended: 1700 people attended the NYC pop-up over the course of two days, including influencers Allie Ross, Katie Fang, Skeylar Chase, Charity Lawson, and Noriella.
Click through the photo gallery for a glimpse into this magical event!
