Cover photo: Tiffany Rose Goodyear spoke at Catersource + The Special Event 2024 in Austin, Texas. Photo courtesy Ivan Piedra Photography/AGNYC Productions/SpotMyPhotos
By now, you’ve probably seen the video circling around that shows fresh flowers being sprayed with fragrance in preparation for a wedding ceremony—someone’s definition of scentscaping. Was it just us or was anyone else horrified when they saw this (we know all the florists in the room are screaming with us)?!
There’s no need for reed diffusers and scented candles—but there are many benefits of properly scenting your next event.
What does scentscaping REALLY look like?
Scentscaping is the art of using fragrances to enhance an environment and evoke specific emotions, memories, and atmospheres. It’s all about creating a multi-sensory experience that aligns perfectly with the theme and mood of your event. Imagine walking into a venue and being greeted not just by the sight of beautiful décor but also by a carefully crafted fragrance that complements the ambiance.
At Scentex, we use state-of-the-art equipment and trained fragrance technicians to orchestrate custom aromas throughout an entire experience. We have ditched the scented candles and aerosol room sprays and adapted a system that is hidden to the eye but impactful to the senses.
How does scentscaping work?
- Creating a Signature Scent: The process begins with understanding the client’s vision and preferences. We work with them to develop a custom fragrance that embodies the essence of their event. Whether they envision a romantic floral bouquet or a fresh, crisp citrus aroma, our team tailors a scent that aligns perfectly with their theme.
- Timing and Placement: Proper timing and placement of scent diffusers ensures that the fragrance is at its peak when guests arrive. It's also important to consider airflow and room layout to make sure the scent is evenly distributed and enhances the environment without being overwhelming.
- Personal Touches: Scentscaping isn't just about adding fragrance—it's about telling a story. Personal elements, such as fragrances that remind the client of their first date or their favorite vacation spot, make the experience even more meaningful. At Scentex, we sometimes even take things one step further by turning the custom event fragrance into an at-home reed diffuser that can be gifted as favors to each of the guests!
The Benefits of Scentscaping
There are several reasons scentscaping can elevate your next event.
Emotional Connection: Scents have a powerful effect on our emotions and memories. A well-chosen fragrance can make your guests feel more relaxed, happy, and connected to the moment.
Enhanced Atmosphere: A carefully crafted scent can amplify the ambiance of your venue, whether you're aiming for a cozy, intimate setting or an elegant, grand celebration.
Memorable Experience: Just as your event will be remembered for its visual flair, the unique scent will leave a lasting impression, making your event stand out in your clients’ and guests’ memories.
Low-Risk Scenting: There are guests who may be more sensitive to fragrance, so you want to be cautious when choosing scents. At Scentex, our fragrances use the same high-quality ingredients you would find in your everyday perfume, and our expert fragrance technicians monitor the fragrances throughout the event, which eliminates any possibility of negative guest interaction. Additionally, because our fragrances are diffused through the air and do not come into direct contact with skin, allergic reactions will not occur.
Properly scentscaping your events will make you stand out from the crowd and elevate your guests’ experiences. Here’s to a beautifully scented celebration!
Editor’s note: Tiffany Rose Goodyear spoke at Catersource + The Special Event 2023 and 2024. Catersource + The Special Event has also partnered with Scentex to bring showcasing events to life.
