"Innovation” was the theme of the 131st annual Board of Trade dinner, attended by top business leaders and politicians,

The Fifth Element team keyed on a custom centerpiece—a levitating lightbulb centerpiece—that was a showstopper.

Each table featured custom-printed and die-cut charger mats with printed technology nodes to underscore the event’s branding objectives.

The event ended with dignitaries onstage for a confetti drop to celebrate the board’s 175th year.

From Gallagher, the “Haus Laboratories Brand Product Launch Party."

Founded by Lady Gaga, Haus Laboratories prides itself on not being “just another beauty brand,” so the event team celebrated this approach with avant-garde settings and a guest list to match.

The hangar venue was broken into activity zones including a laboratory-themed makeup trial store, an elevated gastronomy experience, celebrity lounge, VIP DJ booth area, fully functioning night club, backstage lounge, and VIP trailer green for Gaga.

A light show heralded Gaga’s entrance and opening speech, which concluded with a kabuki drop that revealed the makeup lab.

Having fun at the Haus launch.

From Verve the Live Agency: "Luma Park."

To enliven a dark winter night, Google’s holiday party for 3,500 was designed by Verve as a playground of light where guests could immerse themselves in art, technology and unforgettable experiences.

Highlights included a Glitter Room, the Ready Set Glow room complete with its own LED entrance arch, and an industrial bubble machine releasing 9,000 haze-filled bubbles per minute throughout the main stage performance.

A guest gets glowing.

Because the nearly 300-year-old venue had no catering facilities, the team installed four kitchen areas, along with gas and water connections.