Are you experiential? Experiential marketing is more likely to increase understanding, lead to action and inspire advocacy than other marketing media, according to a survey released last week by New York-based Jack Morton Worldwide. Other key findings: Respondents rank experiential marketing as the No. 1 medium most likely to result in a purchase; 82 percent say it is more engaging than other forms of communication; and 85 percent say that they would tell others about participating in a live event ...
MPI adds new membership categories Effective Sept. 15, Dallas-based MPI will segment its memberships into five categories, replacing the former "planner" and "supplier" designations. The new categories will be corporate meeting professional, association/nonprofit meeting professional, government meeting professional, supplier meeting professional and meeting management professional. The student, faculty, retired, life and honorary member categories will stay in place. The new categories "will allow the association to offer more personalized services, education and products," MPI says ...
New Orleans welcomes librarians New Orleans welcomes its first major city-wide convention since Hurricane Katrina with the American Library Association 2006 annual meeting, a week-long convention that ends today. The ALA should bring 18,000 attendees and 8,000 peak room nights to nearly 30 hotels in the Big Easy ...
Cities vie for 2014 Winter Games The International Olympic Committee announced last week that three cities--Sochi, Russia, Salzburg, Austria, and Pyeong/Chang, Republic of Korea--have been accepted as candidates for the XXII Winter Games in 2014.
