Spreading her metropolitan style throughout the low country, Terrica has been creating exquisite weddings and events in the Golden Isles area for the past seventeen years. Specializing in modern Southern weddings, she believes in creating custom experiences inspired by her clients' love stories while infusing technology and efficiency.
A contributing board member of the North American Academy of Wedding and Event Planning, Terrica's weddings and expertise have been featured in The Knot, Reader's Digest, Martha Stewart Weddings, HLN tv, Style Me Pretty, PeopleTV, and a host of others. In addition to leading a rockstar team at her planning and design firm, she also owns The White Lounge—a contemporary wedding planning concierge service for couples and wedding professionals. A Speaker of the Year nominee for the National Association of Catering and Events ONE Award and a popular Educator for The Knot and Wedding Wire, she launched her new wedding industry education system, Hustle Sold Separately and VIP community, Hustle & Co. in 2020.
Terrica is an ardent educator of those in the wedding industry, also hosting the "She Doesn't Even Go Here" podcast. Equally passionate about uplifting fellow wedding pros, she spearheads the Unity Through Community diversity and inclusion initiative and is a beloved advisor for Wedding Pro's Fellowship for Change. As an avid lover of cake and champagne, you'll find her at home in the Golden Isles with her four "fabutots", and when not entertaining family and friends, she's frequently binging on RuPaul's Drag Race and Game of Thrones.
You can see Terrica live and in-person during Catersource + The Special Event during one of her incredible sessions:
Bigger Tables and Stronger Bridges: Moving the Industry Forward with Diversity and Inclusion (Bridge)
4:00 p.m. Wednesday, May 4
Inclusion is not a one-and-done activity. Diversity is more than just boxes to check off. Moving past the black squares and hashtags, it is the responsibility of all the industry's members to move it forward and make it stronger. In this dynamic session, we won't be talking AT each other, but learning what this industry looks like from the vendor *and* client perspective, with actionable steps to strengthen individual brands and our industry as a whole.
Pricing on the Cake: Stop Charging Like Everyone Else and Charge What You are Worth
1:00 p.m. Thursday, May 5
Swipe Right: Becoming Irresistible to Your Ideal Client (CS)
4:00 Tuesday, May 3
Each year, event pros deal with a multitude of inquiries that will turn into eventual clients. The most satisfying, rewarding, and profitable events happen when the client fits the brand and ideal client profile. However, less than half an event company's base is actually their ideal client. Learn how to set your brand and brand experience up for success by drawing your ideal client to you ready to book.
The You Experience: Creating a Dynamic Client Experience that Makes Them Want to Get Married Twice
10:00 a.m. Tuesday, May 3
The client experience is more than the warm and fuzzies on a wedding day or the "oohs" and "aahs" from guests. The client experience actually starts when they are a lead inquiring into your services and availability. In this session, we'll discuss creating client experiences for clients that are not only memorable but ultimately profitable, resulting in stellar reviews and referrals.
See you in Anaheim!
