While a newspaper's redesign may be newsworthy, few would consider it the stuff that fashion shows are made of. President and CEO Carolyn Luscombe, CSEP, CMP, of Eclectic Events International in Toronto disagrees. When a Canadian newspaper asked ...
The Super Bowl is, without question, the biggest pro football event of the year. But for countless event professionals and their savvy clients, the big game is so much more than that. With its cultural associations — game-day parties, tailgating...
Bridal consultant and 2007 Gala Award nominee Robyn Martin always knew she had a knack for events. But it wasn't until 2004, after years spent slogging away in corporate administrative positions and doing weddings in her spare time, that Martin m...
Dress sizes just zipped way past a size zero. Couture Keepsakes by Keepsake Concepts features a palm-sized outfit party favor filled with kosher Jordan almonds with a tiny personalized message attached. Fans of the favors include singer Christina...
One difficult venue, two consecutive nights, a thousand-plus tough-to-please guests. What's a production company to do? In the case of Laguna Niguel, Calif.-based Elite Productions, tasked with creating two events for client Roth Capital Partners...
The Place: Sofitel Los Angeles
The Scoop: After a $40 million overhaul, the sleek Sofitel reopened in 2006 and has been making a splash on the event scene ever since with its 22,000 square feet of luxurious meeting and event space, sumptuous Le ...
Orders are flowing in, inventory is flowing out, but you have to ask yourself, “Am I making any money?” Three rental experts tackled this question at the seminar “Job Costing: Pricing an Event from Start to Finish,” offered during the American Re...