Bring on the balloons
Photo courtesy Cow Events
The event team turned to children's decor elements--balloons, paper streamers, soap bubbles--to turn Madrid Sports Arena into a party for 2,500 guests.
Balloon tunnel
Photo courtesy Cow Events
Guests--largely young male engineers--enter through a balloon tunnel.
20th anniversary logo
Photo courtesy Cow Events
The event served as both the company's summer party and its 20th anniversary celebration.
Big 'theme park'
Photo courtesy Cow Events
The event team turned the arena into a huge theme park, with bars, inflatable castles, games and a stage shrouded in smoke and lasers.
Fun with bubbles
Photo courtesy Cow Events
Playful decor elements such as bubbles gave a party atmosphere without giving the suggestion that the sponsor overspent on the event.
Cirque performers
Photo courtesy Cow Events
Cirque performers take the stage.
Kid-style food
Photo courtesy Cow Events
Guests enjoy kid-style treats such as cotton candy.
DJ takes the stage
Photo courtesy Cow Events
A famous DJ takes the stage with the company's "20 greatest hits"--its achievements over its 20 years in business.
Birthday cake for 20 years
Photo courtesy Cow Events
The 20th birthday came comes onstage, and go-go dancers pop out of it.
Bring on the balloons
Photo courtesy Cow Events
Balloons made up tunnels, walls and a 20-meter-tall dome above guests.
