Tired of corporate events being dismissed as "frills"? Take heart—and take this article to your corporate honcho. No less than Bill McDermott, CEO and a member of the executive board of software giant SAP, sings the praises of corporate events and meetings:
There is no doubt that great things happen for companies and for economies when people come together face-to-face. From a dinner for 10 to a conference for 10,000, meetings are where brands are built and relationships are forged; where hearts are won and minds are open; and where deals close and new opportunities emerge. I firmly believe the winners of tomorrow will be leaders who understand the power of pageantry and invest in that power today.--CNBC
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