PLAYING THE NAME game has proven smart marketing for Stoney Creek, Ontario-based Regal Tent Productions. “We've had work handed to us because [the client] knew we did high-end, high-profile work,” says sales and marketing manager Gregg Chipman...
WHAT'S IN IN inventory? In February, Special Events Magazine polled its party rental readers to learn which products are the biggest hits with clients today. And they are...
As Special Events Magazine marks a major publishing milestone — 20 years of service to the special event profession — we turn to 10 top event professionals with at least 20 years' experience in the business. We believe that their long-lived...
THE GUESTS MAY coo at the chandeliers or swoon over the swags. But to many event professionals, the truly admirable accomplishment in a great tented event is how the event team got the tent there in the first place...
AS A CHALLENGING business year winds to a close, pleasing patrons is paramount. To see what trends are shaping the party rental business, Special Events Magazine polled nearly 120 party rental companies from throughout the world to learn what...
Last month, we looked at case histories of elaborate event installations. Here, we offer a brief checklist of points to keep in mind when your setup is only temporary...
NEW MATERIALS AND INNOVATIVE technologies are transforming event tents. But tent manufacturers note that effective tent use is still firmly grounded in good old-fashioned care and safety...
