News and trends in special events including bar mitzvahs, bat mitzvahs, birthday parties, Sweet 16 parties, debutante balls, corporate events, awards programs, fairs, festivals, galas, fundraisers and green/eco events.
HOW to create an event space in a very public place? Try tents. Or as self-described “sales goddess” Suzanne Warner of Surrey, British Columbia-based tent-maker Tentnology describes them, “space articulators,” which helped BMW last year with its ...
Event marketing powerhouse George P. Johnson Co., based in Auburn Hills, Mich., is broadening its event marketing capabilities. In June, the company partnered with Las Vegas-based Encore Productions to form its "Event Management Team," which will...
CELEBRITY-driven, elegant events abound in New York and Los Angeles. To celebrate the Fourth of July in the heartland, Synergy Productions managing partner Dr. Amit Dhawan and Contemporary Productions senior partner Sam Foxman brought the glitter...
WHEN the Bank of Montreal moved its headquarters from Montreal to Toronto, Alison Silcoff — who served the financial institution as director of national and international sponsorships — had to decide whether to move along with it. Ultimately, Sil...
CAROL Krugman, CMP, brings insights from her 25-year career to her new position as director of client services for event marketing powerhouse the George P. Johnson Co. Here, she discusses how the Auburn Hills, Mich.-based company is expanding the...
SMALL staffs, big goals, enterprising event concepts. These are the qualities that unite three modest but memorable fundraisers — each benefiting young people in physical, emotional or financial crisis — profiled in this month's cover story.
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THE addition of a wing designed by the renowned Michael Graves didn't add just architectural edge to the Minneapolis Institute of Arts. The 113,000-square-foot wing, with its barrel-vaulted reception hall, was part of an overhaul that allowed the...
The dazzle of high-tech? Or the warmth of high-touch? When it comes to making show spectators bond with a brand, both strategies succeed. In our August cover story, Special Events Magazine looks at five case studies that show intriguing approaches...
WITH their longevity, civic spirit and allure for attendees, city fairs and festivals offer many attractions to organizations seeking exposure. But mere wows and crowds are not incentive enough in today's results-oriented sponsorship market. That...
MY years at Special Events Magazine have taught me that the social event market is practically bulletproof. The stock market can soar or swoon, yet proud parents will make sure their babies — age 3, 13 or 33 — have birthday bashes, marvelous mitz...
