News and trends in special events including bar mitzvahs, bat mitzvahs, birthday parties, Sweet 16 parties, debutante balls, corporate events, awards programs, fairs, festivals, galas, fundraisers and green/eco events.
Although it's important not to ignore cultural and economic subtleties, trends can be defined in a simple way as changes in a situation or in the way people behave. Current business trends include globalization and cost pressures, which affect...
A CHANGING WORLD demands changes in corporate events. Here, the executive vice president/development for powerhouse event and communications agency PGI outlines the new event essentials...
MICHELE REDROW MAY have left the business of shopping center marketing to settle down to marriage and motherhood in the early '90s. But the switch to a stay-at-home life didn't last long. From the time she made the decision to leave her in-house...
The event: a high-profile celebrity bash for client Reebok in conjunction with the 2002 American Black Film Festival in Miami. The setting: the ultra-chic Shore Club hotel in balmy South Beach. The big question: "How to brand, but without hitting...
How do you turn heads at an 860,000-square-foot trade show? By turning to one of the world's top special event firms to turn your exhibit stand into an event in itself. That's what Volkswagen Group did for the 2002 North American International...
With New York-based client Lancome Paris calling for an awards gala of exceptional dazzle in spite of a tightened budget, Kevin Verronneau gathered his colleagues to take up the task. The five-member staff of New York-based Event Designs New York...
HAVING BEEN CREATED to highlight the Trinity River area of downtown Dallas, TrinityFest was all about flow. “Dallas had never in the history of the city done an event this big downtown,” says native son Steve Kemble, who produced the July Fourth...
SOMETIMES CREATING the perfect event is all about getting creative with what you've already got. That lesson was driven home full force for the design team at Vancouver, British Columbia-based Rare Indigo, assigned a mere six days to cook up a...
