The Grove of Anaheim, a live music and event venue in Orange County, Calif., announced Monday that it has signed a deal with Kaleidoscope Productions, based in Laguna Niguel, Calif., to serve as its outside event sales agent for corporate functions and special events, as well its preferred in-house design and production company.
The Grove, a 27,000-square-foot venue, is owned by Philadelphia-based SMG, a facility management company specializing in turnkey events including rental, production facilities, state-of-the-art AV equipment and catering, according to a company spokesperson.
Kaleidoscope Productions is headed by Steve Norton, winner of multiple Gala Awards from Special Events Magazine for his events.
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