From The Special Event 2014
Trends in Events: Signification - Make your events matter.
Description
Can brands today still treat people as consumers? Communication today is at eye to eye level and people choose to listen to, participate in or advocate for brands. This session will explore how you can create Live Marketing that plays a significant role in building lasting engagement with any given B-to-B or B-to-C audience. We will equip you with a step by step guide.
Speakers:
Colja M. Dams
President/CEO
VOK DAMS Agency for Events and Live-Marketing
Claudia Koehler
Corporate Vice President
VOK DAMS Agency for Events and Live-Marketing
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