CORT Events teamed up with well-known designers from Carbotti Experiences and local suppliers to create an event unlike any other--a showcase of the urban tropical jungle that is the city of Orlando, Fla. Featuring new CORT products and drawing on local energy, the event was completely inspired by the spirit and the magic of modern Orlando.
Our team approached the Orlando VIP Event, hosted at the Varsity Club at Camping World Stadium, focusing more on the diversity of the city and less about the proximity to local amusement parks. Because Florida is known for its tropical climate, palm trees and year-round sun and fun, we wanted the event to reflect that cool, casual effervescence.
This VIP Event showcased the ways that CORT can create truly special events by transforming spaces and going beyond expectations. Clients always come to us with an idea for an event. We take that inspiration and through design consultation as well as 2-D and 3-D space planning, create environments that will realize that design vision. Then, of course, we can deliver it anywhere.
Evan Carbotti, owner and designer at Carbotti Experiences, spoke to how Florida’s unique aesthetic lead to the hip, yet elegant event that included so many hot trends, like mixed materials, and floral and tropical patterned pillows and graphics. Carbotti said, “We're bringing in the new energy that's happening downtown. We're bringing lots of printed elements and modern pieces with eclectic mixes. We're using all new CORT products that we haven't used in the past. They're really on trend … They're funky. There's a lot of different textures.” They combined different style furnishings, like the modern Island double sofa with the classical Napoleon collection to surprising and successful effect.
Really understanding our clients vision and then providing attention to detail makes a big difference in the client experience.
The execution of any event is as important as the inspiration. Bryan Loper, regional sales manager of the Southeast Region at CORT, shared the secret to success when it comes to putting on an event of this magnitude. “We have a very experienced team with us,” said Loper. “They’ve been in the industry for a long time, so ultimately, they are able to best serve our clients and give them that perfect customer experience.”
Pairing products that reflect the event inspiration and speak to the soul of a city, with a customer experience that exceeds client expectations and the flexibility to deliver across the country, CORT Events has the experience and furnishings to transform spaces and execute events seamlessly.
Kevin Dana is executive director of marketing and product development at CORT Trade Show & Event Furnishings. To learn more about CORT’s exhibit and event rental collections or its Social Tables integration, visit www.cortevents.com.
