Authenticity in business is paramount in achieving success, but it’s hard to feel like the fullest version of yourself if you’re not aligned with your brand and its messaging. If your social media presence feels inconsistent, jumbled, or disconnected, it’s a good sign that you need to recalibrate your entrepreneurial energy to optimize your marketing strategy.
Here’s the thing: When an interested client lands on your social media, they’re looking for signals that you’re the right fit for them. You should be speaking directly to your audience in every post, demonstrating why you are the best choice for them.
It’s in that entrepreneurial energy that you’re able to cultivate the perfect messaging to target—and win over—your ideal client.
If you’re not feeling the flow, here are the seven areas to address so you can reclaim your power and build an authentic social media presence that attracts, engages, and converts.
Trust
Do you trust that you add value to the greater conversation on social media? Are you confident in the offerings you bring to the market? If you’ve been building your business on feelings of uncertainty and insecurity, these undertones will seep into your social media content. You may be inclined to change the messaging a lot because you worry it’s not good enough to attract your ideal clients.
Recalibration Strategy: Perform a forgiveness meditation. Light a candle in a quiet space and speak forgiveness into it. Forgive yourself, forgive others, and release the unrealistic expectations and pressure associated with them.
Compassion & Creativity
Does your social media presence feel boring? Have you found yourself wondering what else can be said or done to come across as more interesting? It’s likely a blockage impeding the flow of your creative energy. Every business has a unique value to offer, and honing in on how you best serve your clients will help you to find new ways to connect with them.
Recalibration Strategy: Practice free-form writing. Grab your favorite notebook and start writing anything that comes to your mind. The stream of consciousness is essential; don’t correct yourself for spelling or grammar; just write and release your thoughts onto paper. Once finished, shred or burn the piece of paper and feel the weight lifted.
Willpower & Self-Esteem
Do you end up feeling like you just don’t have the mental energy to deal with social media? Is your online presence full of “spurts” with heavy content weeks followed by radio silence? Consistency is essential, but it requires willpower to make it happen. A lack of willpower is often due to burnout or a general feeling of “I can’t handle this.”
Recalibration Strategy: Take a dance break! There’s nothing like some energetic movement to get the juices flowing and make you feel your best again. Motion begets motion, and dancing will remind you that there’s no such thing as being truly “stuck.”
Gratitude & Charisma
It’s hard to make a splash on social media without charisma, but it can be difficult to do so if you aren’t appreciative of the people and systems in your life. Genuine charisma comes from building connections and practicing gratitude instead of creating an outward version of yourself that doesn’t connect with who you truly are.
Recalibration Strategy: Jot down a few things you are grateful for each morning. This will open up your mindset to feel appreciation for the little things throughout the day. Share a few of them on your Instagram Stories, or make a Reel about it!
Honest Communication
Is your social media presence reflective of who you are and what you want to do in life? A lack of honest communication doesn’t mean you’re a liar; rather, it means you have trouble speaking up and claiming your seat at the table. It’s time to embrace all the corners of yourself and turn them into your unique superpowers. There is no one out there like you!
Recalibration Strategy: Develop your one-liner. Define your ideal client’s problem, identify the solution you provide and highlight the transformative results they’ll achieve. Then, use this one-line on your social media bios, in your email signature, and anywhere else you want to get the point across.
Focus & Intuition
Do you often feel swayed by social media trends, feeling as if you have to keep up with the latest fads to stay relevant? While trends can be advantageous, nothing is better than trusting your gut. You know what works for you and your clients better than any internet roundup or influencer. The more you listen to your intuition, the louder it will be.
Recalibration Strategy: Create your vision statement. Find focus and embrace your intuition by considering what you want to be known for and how you will achieve it. In a brief statement, define your revenue goals and the overall direction your business will take from here on out.
Love & Connection
At the end of the day, social media is all about building connections. But, in order to do so, you must show up as your truest self—full of love, compassion, honesty, and gratitude. Remember your big “why” in business: You love what you do, and you love helping others. That genuine love is what establishes a strong connection. When you bring passion and commitment to your business, it will shine through in your messaging.
Recalibration Strategy: Create some new content. Write a blog that provides value to your audience, record an Instagram Reel, or create a handful of captions to post on your feed. As you do, focus on establishing and nurturing connections with your followers.
When you, your brand, and your messaging are fully aligned, your social media presence will show the results. Your audience will see consistency, confidence, and creativity in your content, allowing you to be your most authentic self.
