If you asked event professional Meryl Snow what she thought the future of sales in the event industry looks like, she'd say "artificial."
In a recent article for Catersource Magazine, Snow discusses the the ways we should expect to see artificial intelligence (AI) becoming a tool for event professionals.
"I don’t know about you, but I always thought that artificial intelligence was something from the future—or a science fiction tale. Remember, in the movie Her (with Joaquin Phoenix), everyone had a personal assistant called 'Samantha' that was so real, you forgot she was just software. But when AI comes to our world—and it will soon enough—I think we’ll be seeing more AI assistants inside businesses than we’d expect. Our sales teams are among those that could utilize AI to increase results, as well as boost productivity at the same time. "
Read the full article from Catersource to learn more about AI and the downsides to be aware of.
Meryl Snow at Catersource + The Special Event
