People on the Move

Fern Expo, one of the top trade show and expo service providers, today announced the addition of Eric Hoffend as Vice President of Business Development. Hoffend is an event industry veteran, bringing more than 20 years of experience helping event organizers and exhibitors reach their objectives. He is known for his strategic approach with customers, resulting in innovative work with industry-leading trade shows in the Las Vegas region. Hoffend is a CEM and instructor for IAEE, and he leverages his knowledge of the trade show industry and experiential marketing to help other professionals and organizations continue to grow and evolve. He is also known for his international work, servicing events in cities like Beijing, Shanghai, Abu Dhabi, and Dubai. 

Hot off the Press

A thrilling once-in-a-lifetime experience in New Zealand for 10,000 visitors from China has set a new industry benchmark in event delivery, funneling an estimated NZ $40 million into the economy. The massive delegation was flown to New Zealand in 12 waves over two months from October 9 to December 5 for the 2023 Amway China Leadership Seminar, produced by Encore Event Technologies APAC. Attendees were treated to an extensive program of events and excursions that rewarded exceptional performance and elevated brand allegiance whilst enjoying all the incredible sights and adventures New Zealand has to offer.