When event planners decide to hire a potentially polarizing speaker, it's a high-stakes choice. While they can generate attention, sell tickets, and spark important dialogue, provocative keynotes also bring the potential for conflict, protests, and reputational damage.
To host a successful event with an opinion-splitting speaker, here are five steps that can minimize risks and keep things on track.
- Think through the risks
- Use planning calls and on-site rehearsals
- Prep the audience, too
- Immediately address inflammatory remarks
- Have a dedicated team monitoring real-time feedback
Learn more about each step from the full article on MeetingsNet.
0 comments
Hide comments
